Karen Elson Replaces Angelina Jolie in St. John Ad Campaign

Angelina Jolie is now the former spokesmodel for St John, the fashion knitwear giant, and has been replaced with firey red-head model Karen Elson, who took a ”nose dive off the stage at the British Fashion Awards, WWD reports.”

St. John CEO Glenn McMahon told WWD “We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.”

“We needed to show a modern point of view of St. John. We have evolved.”

Evolved or over it?

Interesting as McMahon himself told the source that Angelina was not all too content with dresses she was given to wear at red carpet events and ”overshadowed the brand.” Guess that means they weren’t too happy with each other in the end.

Elson does light up the page though, doesn’t she? Love the red

Advertisements