Cougars Looking For ”Fresh Meat” In Ads And Angering Rape Victims

An Air New Zealand advertisement showed mature older single women as “cougars” scouring bars for pretty young things is pissing a lot of people off, mainly the rape prevention groups in New Zealand. A Grabseat manager has been quoted as saying the ad is “a good bit of light-hearted humor” and a celebration of the “quirky sense of humour Kiwis are renowned for.” The Rape Prevention Education director for New Zealand Kim McGregor strongly disagrees. She also asked Air New Zealand employees how they found the ad and apparently, they are not amused either.

“They find it degrading and that it is encouraging potentially harmful behaviour, so my question is why is our national carrier promoting sexually predatory behaviour? “We have also had complaints from male survivors who have been raped by women and they are very distressed that their situation is being laughed at and made out to be humorous.”

That makes sense. Initially, we would have said it is ..slightly humorous because cougars are so often in the media but we don’t think that the video’s intended reaction was to mock rape but perhaps provide a commentary on how the world sees older women with younger men. It might even be the reason why they are called cougars. There is a possibility that you could just as easily say it is a statement about the censure older women face


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