In 2010, The Cool Hunter will launch Access Agency, which will specialize ”in helping brands and businesses see the world differently. [It will] add substantial value by creating customized experiences that change the consumers’ thinking in some way.” They hope to do this by way of introducing McFancy, a sophisticated kind of McDonald’s for the Fashion Weeks in London, New York, Paris, Milan, Sydney and Hong Kong. It will be ”part art installation” and part restaurant with fashionable brand-name packaging, waiters in tuxedos, silver service & private dining areas.
In contrast, a mobile McFun or McMobile is also in the works. Like an ice-cream truck but with McDonald’s on it. This is meant to cater to crowds at large sporting events, concerts, street festivals and any other events. Music, mascots, staff and crowd interactions among other ideas have been flying around as well as the idea to transform the singular cart into a sort of McTrain (they call it fun train) with various components of a meal depicted in each car.
Sounds like a lot of McTrouble in your McArteries!