Bobbi Brown’s ‘Pretty Powerful’ Campaign

Bobbi Brown went from make-up artist to cosmetic giant and wants you to feel like the woman you are. Pretty and Powerful!

“This past year with the economy becoming more challenging, I saw it as an opportunity to press the reset button and figure out what really makes sense to me. And I realized that all these women I know are so beautiful because of their confidence in what they know, and I want to celebrate that,” which is why she has launched the Pretty Powerful Campaign where she will show a range of looks in before and after pictures of friends who inspired her. ”Real women”

And the campaign starts next week where a multitude of photos with different looks will be shown from indie to retro to who knows!

But make-up as part of feeling powerful? How will fans participate? Well, on the 19th, ”fans can submit videos beautifying with their favorite Bobbi Brown products, and then 30 finalists will be sent a Must-Haves Makeup Kit and the Color Strips Collection – a springy mosaic of pinks, purples and earth tones that will launch in March – to create a video on how the collection makes them feel Pretty Powerful.”

Chic!

If you don’t know James Bond make-upping, you can be a part of lady power by looking at the entries and voting on the final five finalists. For every vote, Brown has agreed to donate $1 to Dress for Success – a charity that provides underprivileged women with interview suits and guidance on starting a new career.

Powerful make-up is ”makeup that makes a woman feel confident, powerful and beautiful. Power is not shoulder pads, success or fame – it’s someone who feels comfortable in their skin.”

It’s good to feel good about yourself.

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