Aughties, Noughties, 2000s or Other?

We have heard a few terms being used to refer to the last decade but what do they mean and where do they come from?

2000’s we think you can figure out on your own but it sounds simple enough, doesn’t it?

The Aughties is a play on the phrase “the eighties” while the word aught, means “zero”. We just think it sounds kinda ridiculous. It also seems to remind us of the word ought…ought to have not done that last decade. We never look back in regret! A little regret but not a whole decade.

Lastly, the Noughties. We vote YES YES YES. You don’t even have to ask twice! Nought refers to zero as well like Aught and it does sound kinda fun.

However, in the previous century apparently “The Naught Aughts”, “The Naughts”, “The Aughts”, and even “The Naughty Aughties” were coined as a linguistic twist.

We think Noughties or 2000’s might catch on

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1 Comment

  1. Scottie P said,

    January 17, 2010 at 11:10

    The only NUMERICAL & MNEMONICALLY correct phrases to name the century’s first decade are AUGHTIES, NAUGHTIES, NAUGHTS, AUGHTS or NAUGHTY AUGHTIES.

    A few suggestions use one or more specific events that occurred during the decade. They will probably never be used from a radio and broadcasting point of view because they do not encompass this whole decade and they aren’t pleasing to the ear. Radio stations introduce their programming along the lines of “Music from the 80s, 90s and Today”. Soon, they’ll be replacing it with “Music from the 90s (NineTIES), ______TIES and Today”. The best choices contain either AUGHTIES, NAUGHTIES, NAUGHTY AUGHTIES, NAUGHTS or AUGHTS. Using events usually requires one to use adages like “The Age of” or “Era” which is more descriptive of a time period, not necessarily an actual decade. There is a huge difference between what a decade is “remembered for” versus what a decade is “referred to as”. The suggestions reported on your show (Age of Confusion, , Era of Misplaced Anxiety, Decade of Disruptions, North goes South, etc) do NOT pass this simple litmus test. Any suggestion that would require you to be a history buff in the future, shouldn’t even be considered.

    The media needs to embrace the only viable choice from a NUMERICAL & MNEMONICAL point of view. The first decade of previous generations did not have this sense of urgency as mass marketing really didn’t exist. The mass marketing concept was introduced to the public with the advent of radio broadcasting of the mid 1920’s (Roaring Twenties) and heightened in the 1940’s with television accessibility.

    Why Naughty Aughties? We NEED an identifier. Not many people can pinpoint the actual years of Generation X and Generation Y, the Stone Age or the Industrial Revolution. Naughty Aughties and its offshoots leave no doubt to this identity as “naught” and “aught” both mean zero. Jazzing up “Naught” to “Naughty” and combining it with “Aughties”, inadvertently describes the tone of the first decade that includes the Years 2000-2009. Marketing sense tells us that the 00’s are not memorable enough nor are they appealing to the public. Naughty Aughties is simple, catchy, rhymes and intimates fun and mischievous behavior, as well as being sweet and sexy. Previous decades are easily identifiable and well marketed, but until now, there seemed to be no cohesion for the years 2000-2009. Naughty Aughties fills the void in a fun and “roll off your tongue” sort of way.

    Obviously, many “naughty” things have occurred in the entertainment, political, sporting and economic arenas from global, national and local perspectives that may depict our moral compass. Jackson’s Superbowl Half-time show, OJ Simpson, Britney Spears, Enron, Martha Stewart, Cheney and Clinton are just a few highlights. Can you come up with more? Sure, you can!


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